Straight after gaining her journalism qualification in Wellington New Zealand Emma started writing for trade magazines and newspapers. Four years later she was high profile reporter presenting current affairs and entertainment programmes on national television.
Her experience along the way has included; running a newsroom for a regional television station, political and local Government reporter for an award winning newspaper, appearing on three TV bulletins daily covering New Zealand's biggest criminal investigation and subsequent High Court trial.
Leaving NZ in 1999 for bigger and greener media pastures, Emma worked as a news and broadcast producer for BBC breakfast, ITN and Channel 5 News before joining Edelman PR in London where she established and ran the European broadcast and media training division.
Coupling her strong reporting and presenting background with her European PR experience she managed training and crisis projects for global brands.
This has included crisis broadcast PR for Cantor Fitzgerald after the 9/11 attacks and specialist training around Microsoft's Department of Justice court case.
Emma has worked with CEO's, politicians and pop singers and is a sought out trainer who travels regularly to prepare spokespeople and presenters for rigorous media encounters, IPOs, briefings, conferences, pitches and launches.
Emma also lectures at Bocconi University in Milan as part of its Senior Executive Programme and International Management Programme.
As a skilled facilitator Emma is also called on to chair international seminars and Q&A sessions. Over the past 12 months she has chaired a series of international law seminars with panellists ranging from advisors to Barrack Obama, US investment bank Chairmen, Global CEO's and leading UK journalists.